SMAC is a secure, QR Code-based digital product ID platform which works seamlessly with the GS1 2D barcode. SMAC can help companies track products throughout the supply chain and provide increased customer interaction and engagement.
A single QR Code can be utilized throughout the supply chain to share data based on user roles including sharing product information and interacting with the end customer.
Barcodes can only be read horizontally vs. QR codes can be read both horizontally and vertically.
Barcodes hold up to 20-25 characters while QR Codes can hold 2,509 numeric or 1,520 alpha-numeric characters and can also hold product details, website URLs, and plain text.
QR codes are also more secure than one-dimensional barcodes as the data can be encrypted.
QR Codes are very accessible as they can be read by inventory management readers or simple smartphones.
The advantages of using secured SMAC QR Codes are many especially because QR Codes can create opportunities for Customer Engagement. However, there are occasions where the use of RFID labels is beneficial.
The SMAC Solution can be designed to support the use of SMAC RFID labels. All system transactions will continue to be triggered by the SMAC ID data, now stored within the RFID instead of a QR Code and managed by the same SMAC Platform.
The SMAC QR Code is very accessible and can be read by inventory management readers or simple smartphones. With SMAC, there is an added layer of security and ability to secure data access via roles-based data sharing
Data access based on User, Role, Date/Time, Location (geo-fence). (i.e., Product information such as rewards, recall, special deals can be shared with customers while product safety certificates can be shared with retailers, etc.)
The SMAC platform integrated with the Supplier’s / Distributor’s SCM, ERP, and Reporting systems provide track & trace capabilities for inventory management and the ability to identify theft, fraud, recalls and counterfeit inventory
SMAC continues the customer engagement after a product is sold. When a customer scans the SMAC QR Code, they can unlock rewards, specials, games or even product info. with regards to materials, authenticity, recalls, etc.
Only a QR Code solution has the track & trace capability throughout the Product Supply Chain. Both, Barcodes and RFID tags cannot be tracked and do not provide customer engagement capabilities once the product is purchased by the end customer.
Problem
A product recall is affecting hundreds of batches sent to Nevada, New Mexico, and Utah.
Solution
Instead of recalling all products in these 3 states, a recall list can be created within the SMAC Platform. When a customer scans the QR Code, they will be notified about the recall and provided instructions on how to return or dispose of the product.
Problem
Once a product is sold, the Supplier / Distributor has no ability to interact with the end customer.
Solution
The SMAC QR Code provides the capability to continue interaction/engagement between the end customer and the Supplier / Distributor. Customers can unlock gamification & rewards, geo-fenced offers & coupons, incentives, etc.
Problem
Counterfeit inventory can be a significant problem for luxury goods and items in demand.
Solution
The SMAC QR Code integrated with your SCM / ERP system can provide a list of authentic products. When a customer scans the SMAC QR Code, they will be informed immediately if their product is authentic or counterfeit.
Problem
Once a product is sold, the Supplier / Distributor loses the ability to track a product.
Solution
The SMAC QR Code can extend the capability to track a product once purchased and can provide a geo-fence capability for customer offers.
Problem
With a barcode, every user reads the same information from the barcode.
Solution
Based on user accounts, roles, data/time, and location, users can be granted access to information specific to their needs.
Problem
Once a product is sold to the end customer, the Supplier / Distributor no longer can track it.
Solution
The SMAC QR Code provides the capability for a Supplier / Distributor to continue to track the product even after it is sold to the end customer.
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